Your Gateway to a Greater Outdoors It takes a bold guy to start a brand in his garage, and an even bolder pack to do that guy justice. Asher “Dick” Kelty was that guy...and Asher is that pack. From day hikes to backpacking ventures, Asher packs are designed to get you into the backcountry with minimal fuss and maximum fun. So whether you're going out for your first trip or a trip you've done a thousand times, the Asher is your gateway to the greater outdoors. The Asher 35 is the go-to pack for day hikes.